Available for senior product & design leadership roles
Samer Tallauze
Lead Product Experience Designer
UX · UI · CX · PX — Front-End & SEO Strategist
I design digital products that connect user needs, business goals, and elegant execution — holistic, strategic, and built to perform.
Amman, Jordan · Open to remote & relocation
15+
Years experience
29
Products in design system
$85K
Sales in 5 months
+42%
Task completion
+60%
Design→Dev efficiency
~20
Engineers aligned
Profile
Who I am & how I work
Lead Product Designer with 15+ years at the intersection of UX/UI/CX, front-end development, and SEO — crafting user-centered digital products that are beautiful, fast, accessible, and measurable. I bridge product thinking with execution, turning ambiguous problems into clear flows, scalable design systems, and experiences that convert. Today I work with AUX (AI-Enhanced UX) and vibe coding to validate ideas faster while keeping quality, accessibility, and product intent intact. Driven by impact. Grounded in empathy. Built for scale.
Experience
Selected roles & impact
Lead Product Designer — UX/UI/CX/PX, Front-End & SEO
Jan 2026 – PresentTact TechnologyAmman, Jordan
- Drive products from discovery to delivery across B2B/B2C SaaS, Enterprise, GovTech, FinTech, DevSecOps, Compliance & e-Signature.
- Define product vision, UX strategy and multi-phase roadmaps; run UX audits, benchmarking and competitive analysis.
- Design scalable, cross-platform UI & design systems and partner with engineering to accelerate feasible delivery and growth.
Graphic & Web Designer · UI/UX · Front-End Developer · Art Director
Jan 2010 – Jan 2026 · 16 yrsSamerTall — Tact TechnologyAmman, Jordan
- Architected and maintained an internal HTML5/CSS UI/UX/CX framework powering 29 products with ~20 engineers.
- Built Angular apps, established best practices, led user interviews and guided software-architecture adoption.
- Bridged UI, UX, CX, SEO and front-end to lift engagement, conversion and search rankings for clients and employers.
Director of UX Design → Senior UX Designer
Oct 2023 – Oct 2025Digital Cash for IT · FinTechAmman, Jordan
- Led UX for e-wallet, merchant dashboard and onboarding; built a design system that raised design-to-dev efficiency 60% and cut feature delivery 30%.
- Redesigned core flows: +42% task completion, −35% onboarding time, +38% navigation efficiency, −27% payment drop-off.
- Aligned innovation with security & compliance, integrating blockchain and AI trends responsibly.
UI/UX/CX Team Leader · Product Designer
Jan – Dec 202231 AgencyAmman, Jordan
- Generated $85K in sales in 5 months while leading and mentoring a team of 5 designers.
- Created design systems, style guides and UI/UX processes; streamlined work to cut overheads 21%.
Founder, Director & CEO
2009 – 2026AmmanTime MagazineAmman, Jordan
- Built a one-stop community media platform for Jordan; awarded Best Jordanian Social Media Page (2011–2019).
Selected Earlier Experience
Jordan & Austin, USA · 2011–2022
IRIS PRO — Lead UI/UX/CX, Product Designer (2022) · Zaito Zatar marketplace
Digital Gates — Lead UI/UX/CX, Product Designer (2022) · Dori collaboration app
Devoteam — Senior UI/UX/CX Consultant (2020–21) · ServiceNow
MIRRA — UI/UX, Front-End & Branding (2021) · agriculture NGO
LiveRail (acquired by Facebook) — Austin, TX (2015)
Bedford, Freeman & Worth — 40+ interactive labs, Austin (2014)
Altibbi.com — Lead Web/UI/UX (2012–13) · CTR 60%→95%, award-winning
Syntax — Lead UI/UX & PM (2014) · Mobily & Umniah · Website of the Year
Adaptive TechSoft — Lead UI/UX (2011–12) · King Khalid University
Institut français — Senior Graphic Designer (2012–13)
Publications & Research
The Future of Design Systems: Trends & Best Practices
Supporting Local Products in Amman
Safe 2 Save: Cutting Down Distracted Driving
Life Experience: Art for the People